Ad Serving Technology Solution

What is Campaign Manager?

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Campaign Manager is an ad server. It is a tool to host your ads in a single place, where they can be shown to users across platforms and networks. By using a single location, you can easily create, amend, test and optimise your creative to serve the right ad to the right user at the right time.

Campaign Manager tracks every ad you show for impressions (ad views) and clicks, then compiles reporting across all channels to show the user paths to conversion and value attribution to each marketing channel. It works across devices too, to show you how your mobile campaigns have driven value even when people completed their conversion on a desktop device.

Benefits

Real-time data

Campaign Manager updates in real-time, as well as allowing ads and ad updates to go live within two minutes. This allows for real-time decision making and updating.

Central management of creatives

All of your creatives are held in one place, with dynamic, video and rich media formats all coming into play in Campaign Manager. All of these formats alongside management provides a central place to deliver your ads from.

Shared audience lists

Any re-marketing lists or audience lists you set up are synced, so these customers and potential customers can be interacted with along all of the funnels and channels of your marketing campaigns.

 

Key Features

Cross device reporting can help show the effectiveness of your advertising campaigns across multiple devices including tablet, mobile, desktop, web and app. You can see the path taken by the user from initial search to conversion.

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Holistic reporting and attribution tools give you the data you need to make better decisions for your advertising campaigns and your business. You can gain insights from multiple campaigns, all in one place.

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Bulk and centralised management of creatives, meaning you can do more in less time. You can complete tasks in just a few clicks and any changes you make will go live in just a few minutes.

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Campaign Manager offers cross device attribution modelling. With various attribution models including linear, time decay and position based, as well as custom models, you can apply attribution to your customer journey in a way that fits your business.

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Own your data with one single cookie across all media whilst having a single view of the user across all marketing activities.

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Use Campaign Manager to host and serve multiple engaging ad formats across one channel, in one place.

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You can integrate Campaign Manager with the other elements of the GMP Suite. This provides de-duplication of all data across all marketing channels, ensuring you never report on the same thing twice.