Get to know your customers
What is Google Analytics 360?
It is now easier than ever to get a deeper understanding of who your customers are and how they interact with your brand. GA 360 is your one-stop-shop to analyse digital performance across your entire business at scale.
Google’s premium analytics solution provides customers with user-friendly interface to get uncover insights and get answers, fast! A vast array of industry leading reporting tools make it easy to build 360° view of your customers’ journeys.
Designed with simplicity in mind, GA 360 integrates seamlessly with other key marketing platforms such as Display and Video 360; Google Ads, SalesForce and Firebase.
Bring data together and breathe insights into your business with Google Analytics 360.
Benefits
Customised Data Control
GA 360 allows you to capture and control your on-site data to a far greater extent than the standard version of Google Analytics.
With GA 360, you are able to build roll-up reporting properties from 360 properties that already exist, without the need to duplicate hits to a new roll-up tracking object. Data Extraction is vastly improved, with GA 360 allowing users to export up to 3 million rows from your custom reports (versus only 50 thousand inside standard GA).
In addition to this helpful aggregation, GA 360 customers can benefit from greater flexibility with the custom data properties you can track on-site via up to 200 custom dimensions and 50 custom metrics inside GA 360 (a vast increase on 20 custom dimensions and 5 custom metrics with standard GA).
Empower your business to act on meaningful, accurate and fresh data with confidence.
Self-service Integrations
The significant value of GA 360 lies in its ability to connect and centralise data sources for even deeper insight and reporting. GA 360’s data connectors allow customers to easily link tools such as Search Ads 360 and Campaign Manager all from within their Google Analytics console.
Combined with GA 360’s own machine learning attribution model, the full impact of your campaigns can be analysed as a collective, opening the door to highly informed decisions and investment in worthy opportunities.
Full-stack Functionality
Having an analytics solution that provides a streamlined integration to key platforms enables GA 360 customers to speak to users with a single voice.
Merge your on-site, with off-site data to build highly actionable audience re-targeting segments from key conditions specific to your business aims and then seamlessly activate inside your Search Ads 360 account.
Being able to generate and test highly-targeted audience segments from both analytics and media data to smartly suppress undesirable targets and optimise your channel spend.
Key Features
With attribution accuracy as a key focus for any sophisticated data driven organisation, GA 360 provides a precise, effective and actionable view of channels performance out-of-the-box.
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Being able to see up-to-date data from your analytics platform is crucial so that your decisions can be timely and accurate. With GA 360, you have a guarantee (as part of your SLA) that you hit data will be available inside your reports within four hours.
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With attribution accuracy as a key focus for any sophisticated data driven organisation, GA 360 provides a precise, effective and actionable view of channels performance out-of-the-box.
