PROGRAMMATIC DISPLAY SOLUTION

What is display and video 360?

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Display and Video 360 is a tool for running programmatic display campaigns. A programmatic campaign is just like the AdWords Google Display Network on a larger scale: campaigns are targeted based on page content, demographics or audience profiles, then optimised based on real time performance data.

Display and Video 360 is a demand-side platform that provides access to display inventory across various ad exchanges. This means you can accurately bid, target and optimise all of your programmatic display campaigns.

Benefits

Streamlined

Display and Video 360 provides a streamlined workflow, fully integrated with the rest of Google's ad technologies. By integrating with your ad server, Display and Video 360 makes it easy to create new campaigns and feed into your multi-channel attribution.

Accessible

The user interface is familiar and logical, with high quality reporting and optimisation tools. Display and Video 360 will integrate with your search campaigns to let you target display users based on their search interactions with your brand.

Targeted

Programmatic campaigns let you make changes as the campaign progresses, and only show your ads to people who meet your targeting criteria. Using Display and Video 360 lets you apply that management methodology to campaigns across all ad networks and use third party data to target your ads.

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Key Features

Real-time data means you can always see the most up-to-date relevant information in order to make and support any strategic marketing decisions. This can help provide you with the insights to make all of your programmatic buying count.

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Understand your audience by segmenting audience data from any source. This means you can target these audience lists, depending on the ad message and business goals to fully optimise your campaigns and improve your ROI.

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Find both new and existing customers based on a number of parameters including interests, demographics and the intent to purchase. This can help you find the right audience to meet your individual campaign goals.

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Display and Video 360 provides a centralised point for programmatic buying. You can find and buy all of your media from one simple interface. This can help to increase reach, reduce frequency and eliminate duplicating your buys.

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A big bonus of Display and Video 360 is the ability to buy premium video inventory. With a number of data and video formats including TrueView, you can buy video alongside your other programmatic buying.

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Brand safety is so important and with a number of targeting options in place, you can make sure your brand only shows where you want it to.