The Markets Leading Advertising Technology
As the market's leading set of advertising technologies, the Google Marketing Platform allows the user to manage their paid search campaigns, run programmatic activity, build new creatives, access analytics data and track campaign performance in one central place. The various technologies within the Google Marketing Platform work in unison, giving you a single view of users tracked across channels and devices. The system is also updated in real-time, providing a full view of performance and the ability to make decisions based on real-time data.
The software provides a way to connect with the right people, using the right message, at the right time. With real-time conversion data and an integrated approach, advertisers can stay ahead of the crowd whilst having access to the latest technology.
Reasons to use Google Marketing Platform…
Best in class technology at each stage of the programmatic ecosystem
Advanced feature and audience targeting
Complete Data Fidelity means no data loss between your digital platforms
Centralised measurement for all media enable precise optimisation and spend efficiencies
A unified ad-tech ecosystem
Centralisation
Centralised media measurement
Makes it easier to achieve and measure your goals
Data Fidelity
Reduce data loss and increase
accuracy between your online
marketing platform
Advanced Features
Make full use of each individual technology when connected
as a single unified platform
Display and video 360
Display and Video 360 is a tool for running programmatic display campaigns. A programmatic campaign is just like the AdWords Google Display Network on a larger scale: campaigns are targeted based on page content, demographics or audience profiles, then optimised based on real time performance data.
Search Ads 360
Search Ads 360 is a management platform to help run PPC campaigns across AdWords, Bing, Yahoo, Yandex and more. By synchronising your changes between search engines, but keeping your individual optimisations, Search Ads 360 saves you time and lets you focus where it really matters: great strategy and compelling ads.
Campaign Manager
Campaign Manager is an ad server. It can be used as a tool to host your ads in a single place to be shown to users across platforms and networks. By using a single location you can easily create, amend, test and optimise your creative to serve the right ad to the right user at the right time.
Analytics 360
It is now easier than ever to get a deeper understanding of who your customers are and how they interact with your brand. GA 360 is your one-stop-shop to analyse media and site performance across your entire business at scale.
