SA360
Be prepared this holiday season with top tips for SA360!
Search Ads 360 provides all of the tools and automation necessary to navigate the holiday period, driving success, while minimising time spent on inefficient tasks. We recommend that Smart bidding is enabled throughout the entire holiday season to maximise your performance and capture opportunity that aligns to your business goals. Smart bidding can do the following:
1. Faster Reactions via Auction-Time Bidding in SA360:
· Unparalleled optimisation frequency and precision that adjusts bids for every auction in Google Ads, not just a few times a day
· Ensures that the bidding decisions can rapidly respond to sudden changes in performance both within your bid strategies and within the wider search marketplace
2. Better Informed Predictions via Seasonality Adjustments for CPA & ROAS Bid Strategies:
· Input your expected change in conversion rates to help inform the bids at the start and end of a sale, giving you greater control to hit your goals
· Optionally, inform the algorithm of the sale’s average discount rate to take this into account as well
3. Precise Targeting via Ad Group Targets in SA360 Bid Strategies:
· Optionally set Ad Group level targets to let Search Ads 360 know if any ad groups within a portfolio are valued differently.
· Allows for the system to increase or decrease bids accordingly based on the set ad group target.
DV360
Native Placement Targeting has now launched
This is now widely available for all Display & Video 360 clients. Not only does this launch align Native creative targeting with the targeting UI refresh in DV360, but it makes DV360 the first and only DSP to allow clients to specify which types of Native placements you’d like to target. If you were previously hesitant to test Native due to concerns about specific placements, this might be the perfect opportunity to test.
Google Audience with Programmatic Guaranteed now in general availability
Building on Programmatic Guaranteed (PG) with 1st and 3rd party audiences we have now launched support for PG with Google audience. This provides large scale trusted audiences and gives buyers and planners the confidence they are able to reach their intended audience. Now combined with the confidence of programmatic guarantees this is a fantastic way to guarantee to reach your intended audiences to achieve your campaign goals.
CM
Automated third-party verification in Campaign Manager
You can now seamlessly add third-party brand verification measurement to the ads you serve with Campaign Manager.
Previously, the process required multiple teams working in spreadsheets to add third-party verification to each placement on your media plan, often requiring lots of resources usually resulted in reporting discrepancies. Automated third-party verification is now faster and less error-prone because it uses system-to-system API calls between Google and the third-party vendor.
This new feature also allows you to see a new metric in reporting called “Vendor Blocked Ads”. Automated third-party verification also provides centralized tag management within Campaign Manager and streamlines your workflow across all your digital campaigns. For those of your working on Display & Video, creatives will now pull through already wrapped with your Campaign Manager assigned third-party verification!
Google are launching with Integral Ad Science (IAS) as their first partner for this new capability and are actively working to bring other partners onboard. Now you can finally enjoy a centralized view of verification alongside all of your media and creative performance.