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DV360 & The Consumer Journey
DV360 & The Consumer Journey

A quick look at the conversion funnel and how this can be used to tailor your approach to a new DV360 campaign

What are data driven creatives?
What are data driven creatives?

Data-driven creatives use data from impressions and programmatic buying to tailor ad messages to viewers. For example, you can show one creative message to people located in London and another to people in Manchester. You can swap any element in a dynamic creative, including call-to-action text, the click through URL, images, and more.